Last week WWF launched their new campaign to Save the Cerrado savannah from the ravages of soya production. It's a diverse habitat covering 21% of Brazil and home to many unique species, yet is often overlooked on the global conservation stage in favour of it's more famous neighbour, the Amazon.

Check out this amazing video performed by South American magician El Mago Serpico and produced by the clever people at Neo. Sign up and urge your supermarket to take action by agreeing to buy their soy grown to Round Table on Responsible Spy (RTRS) standards here. It only takes a minute and Waitrose have already committed to the target, so it's working!